Behavioral Health Organization Announces Rebrand to South Bay Community Services
New England-area provider unveils new logo, signals brand evolution
(BROCKTON, Mass., May 3, 2016) – One of the largest behavioral health providers serving the New England area today announced that it has rebranded to South Bay Community Services.
Formerly South Bay Mental Health, the 30-year-old company is an industry leader in adult behavioral health, substance abuse counseling, children’s behavioral health and early childhood services, with an outreach program unparalleled to any other behavioral health care and family services in the area.
The South Bay Community Services brand direction was chosen to best exemplify the range of behavioral health offered, as well as to accentuate the company’s commitment to the people it serves. The new logo portrays a mosaic sunset on the bay, representing South Bay’s mission to encourage individuals and families to become self-sufficient and live as independently as their abilities allow. The end result is a completed puzzle of health when all pieces are working together.
“Our rebranding to South Bay Community Services coincides with recent changes to internal structure and processes we’ve made to enhance the overall employee and consumer experience,” said Kevin Sheehan, CEO of Community Intervention Services, parent company of South Bay. “The challenges faced by the communities we serve are complex, and this change re-emphasizes our new leadership team’s dedication to ensuring our clinicians are able to provide the best possible care to our consumers, especially as we continue to grow and evolve.”
South Bay Community Services is headquartered in Brockton, Massachusetts, and began operation in 1986 as South Bay Mental Health, providing outpatient behavioral health services to children and families in the area. Now, it is one of the largest and most proficient behavioral health providers serving more than 35,000 individuals and families annually offering 47 programs in 23 locations from across Massachusetts, Connecticut and Rhode Island.
In 2012, the company was acquired by Community Intervention Services. Since then, CIS has improved internal and external services with new technology, human capital, increased employee compensation and benefits, and infrastructure improvements. These resources have allowed South Bay to expand its expertise in the industry and find innovative solutions to enhance the consumer experience, such as electronic health records, facility renovations and continual professional development opportunities for staff.
South Bay Community Services currently employs approximately 1,000 people in the New England area and is currently hiring compassionate and dedicated individuals across a number of programs and locations.
About South Bay Community Services
South Bay Community Services is an industry leader providing a full circle of behavioral health care and resources for consumers in the New England area. South Bay’s clinicians touch the lives of individuals and families who need it most in the communities served through consumer outreach, no matter where the consumers are or their circumstances. Headquartered in Brockton, Massachusetts, South Bay is operated locally out of 23 locations offering 47 programs and managed by Community Intervention Services, a national provider of community-based behavioral health and substance abuse services owned by H.I.G. Capital. To learn more, visit www.southbaycommunityservices.com.
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